Friday, August 3, 2012

Hey Buddy! Can Ya Spare A Book? A Guest Post by Cindy McDonald

Today we have Cindy McDonald joining us for an entertaining guest post on book marketing. Enjoy!

Hey you! Ya, you…wanna read my book? It’s a really good book! Honest, no joking, you’ll really like it. It’s got some romance and some laughs and a hot blonde, and a not so hot brunette… Hey wait a minute! Don’t walk away…I’ll sell it on the cheap!
Sound familiar? Sometimes that’s exactly how I feel, like a panhandler on the street begging for someone to toss a dime in my direction. Marketing a book is tough. I had no idea how tough. I am not a stranger to marketing. For twenty-six years I had to market my dance school that was not in a high traffic area. You know the old adage: location, location, location? Well, Cindy McDonald’s School of Dance was not in a great location, and I had to work my butt off to market the dance school, but ya know what? I was a success! Everyone in the tri-state area knew and respected my dance school. Whew! I thought keeping that rural business location on the marketing train was tough, but here’s the fact: in comparison to marketing my books—it was a cake walk! And I never gave away business like I’m giving away my books—this has truly been an exercise in humble pie.

Think it’s hard just because you’re an indie? You’re probably right. Indie writers still have a stigma attached to them, but make no mistake those “traditionally published” and New York best selling authors are on the same train—and they are seated right next to you, my friend. Facebook, twitter, linkedin, pininterest, if you are friends with those big-time authors you will see them on the feeds pushing their books just like you and I. Actually, I think they are on the social networking sites more than we are, and I kind of feel sorry for them. Why? Well, because they are traditionally published, they have an agent and a publishing house behind their books, and yet there they are…panhandling their books, just like we, the lowly indie author.

The social networks aren’t the only tools that we have at our disposal to advertise our work. We now have book trailers, and most authors have them, traditionally published and indie’s alike. YouTube is exploding with them. I have one for my book HOT COCO, it’s a really good trailer, short, snappy, fun, and great background music. The last time I checked, I think it had a total of forty-six views. I also have one for my first book, DEADLY.COM, it’s pretty cool, too. *Deep sigh* oh, well, another marketing strategy that isn’t going as well as I had planned.

Now I’m on this virtual book tour—one of the newer marketing plans for authors to get exposure for their books—sales would be good. Is it working? Time will tell, but I’m trying everything. Perseverance will sooner or later win out—and that’s the oldest marketing strategy we’ve got, and it may very well be the most successful. Who knew?

C’mon, stiff upper lip! Stop complaining, you wanted to be an author, and you can do this! The fact is that it just takes time and patience…lots and lots of patience. Keep writing, keep creating, and keep focused on what you want. In the meantime…excuse me, I see another potential reader…

Hey! You! Do you wanna read my book…

Reviewers, if you would like to read and review my books, please contact me at;  I mean, if you wanna read my books, they’re really good…honest!

That’s right, Coco Beardmore is sizzling hot and she’s landed in Mike West’s lap. Problem is Coco’s middle name is chaos! Her driving skills are a real bang-into Mike’s horse trailer. Her sultry seduction will set the room on fire-the kitchen that is.

But what’s worse is her mischievous Thoroughbreds ability to mimic their owner’s habit of screwing things up. It’s enough to send a normally calm and collected Mike West to the very edge.

But Mike’s not the only one having problems with women, his father Eric has bitten off more that he can chew, and he’s about to get spit out by two women: One that he’s in love with, and one that thinks he’s in love with her. Oh yeah, things are hot around Westwood Thoroughbred Farm… and someone’s about to get burned! 

About the Author:
For the past twenty years Cindy has helped her husband, raise, train, and race thoroughbreds at their forty-five acre farm known as Fly-By-Night Stables.
During those years Cindy has paid close attention to the characters that hang-out at the back-side of the track. She found the situations and life style intriguing. In 2005 she sat down at her computer and began a journey into writing about this life that few understand.

Cindy has recently retired from making her living as a professional choreographer and owned and operated a dance school since 1985. She studied at Pittsburgh Ballet Theatre School and with the Pittsburgh Dance Alloy at Carnegie Mellon University to name a few. She has choreographed many musicals and an opera for the Pittsburgh Savoyards.

Cindy’s Unbridled telescripts has received recommends from three film industry readers and has been a semi-finalist in the Scriptapalooza Contest, and finalist in the Extreme Screenwriting Contest, and now will become a book series. The first telescript to become a book is Deadly.Com which is available NOW on and Kindle as well!

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1 comment:

Cindy McDonald said...

Thanks Kim for the opportunity to blog at your site today. I hope you enjoyed the article! Have a great weekend.